Target Audience


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In other words, you can think of target markets as a collection of demographics that may be interested in your product or service. One of the first steps to identifying a target market for your business should be to take a long, hard look at the people who already buy from you.

Even if your current customers seem like a diverse bunch, the chances are pretty good that they will share at least one or two common characteristics. Once you begin to identify commonalities between your regular customers, you can begin to use this information to refine your existing customer base into a target market. For example, you might start by identifying homeowners as a potential demographic, but then drill down deeper and discover that homeowners with older children, earning a certain annual income who work in a particular sector are your best customers.


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This level of granularity makes it easier to tailor your messaging to appeal to these individuals, even if your customer base is actually much broader. One of the most common mistakes made by businesses of all sizes is a failure to recognize that not everyone fits into neat little demographic boxes. For example, you can use gender as a starting point when conducting research into your existing customer base. In each of these examples, we have to rely on a educated guesswork. For example, according to data from Bankrate.

4 Key Steps to Determine The Target Audience For a New Product

Based on an interest rate of 4. However, take a look at the Lush homepage — there are some very telling signals here. The homepage even tells us about an entirely new product line centered around the notion of giving back to community and conservation projects. Something else that reveals a great deal about Lush and its target market is its products. All Lush products are suitable for use by vegetarians. It is also more cost-effective to refine your audience, because your campaigns are run on a smaller, more focused scale.

Instead of sending direct mail to every local household, you will receive a better return on investment by targeting consumers who may already have an interest in your type of products or services. The first step to building a successful marketing campaign is defining its target. This process will inform every deliverable from social media marketing posts to email marketing blasts.

Once you have chosen a specific audience, all the other pieces of the puzzle will more easily fall into place because you now have a guide to follow.

New York, NY By Tom Hallissey. In Content Marketing , Inbound Marketing.

Definition of target audience

In its definition, not only is information such as age, gender, social class, etc. Considering the same brand that sells cosmetics, we find as the persona: a year-old woman, who has 2 children, makes approximately 7, Each of these concepts has its advantages. Starting with the target audience, among the main advantages we can highlight the identification of the existence of different audiences.

Find and research a need

In many cases, the same brand has different groups who use its products or services. By determining your target audience, you can know which buyer niches the business needs to take into consideration when it develops a strategy. Another advantage is being able to develop the identity and language used by the business. This opens up space for a better-aligned production of content, an understanding of the timing of the actions and also the identification of changes and improvements to be applied to your products or services.

The creation of a persona is more specific. Therefore, the benefits of working with it is different from the target audience. Focusing on the mapping of personas helps build a base that is very close to reality. This drives the process of building a marketing strategy. In addition to a more aligned language, your business has a clearer idea about which social media in which to invest, the preferred content format, upselling a strategy in which the seller can suggest an additional product or service to the one already being purchased and cross-selling the offer of a complementary product to the one that is being purchased opportunities.

How To Find Your Target Audience In 3 Simple Steps ()

Another difference, this time comparing the persona to the target audience, is that the former can be applied to all sales and marketing steps, including in the creation of a new product or service. If you wish to conduct a market survey, your target audience will allow a broad collection of data.

This will help you have a macro view of the business and define the consumers who buy your products or services. From this, you can target your audience by means of the persona. Consequently, you can use this profile to guide your marketing actions.

enter site Target audience and persona are two concepts that have rather diffused boundaries. Actually, they are complementary.

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